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A cookie is a tiny data file that is placed on a user’s computer when visiting a website. When this data file is read by a server via a particular web browser, it provides information that delivers a page tailored to a particular user and it helps detect errors in the website. Cookies only contain and transfer as much information as a user has disclosed to a certain website. We do not retain a cookie for longer than needed.
Web beacons are small graphic images (also known as “pixel tags”) that are installed on websites, applications, and other web tools. These are used to track our website performance, the number of visitors to our website, and the navigation characteristics of our website.
Other techniques related to cookies and web beacons operate in a similar fashion by storing small pieces of information on your browser or device to track performance and user settings.
Our website uses these methods (collectively “cookies”) to provide you with the best user experience. While a user may browse our website with cookies disabled, certain functional aspects of the website may be limited.
Types of Cookies
We use the following types of cookies on our website.
- Functional Cookies
- Analytical Cookies
- Advertising Cookies
- Social Media Cookies
Functional cookies are necessary cookies that make it possible to browse our website and use essential website functions, such as shopping baskets and electronic payments. Functional cookies are used in the following ways:
- Authentication of a user’s secured login
- Remembering products that were added to a user’s shopping cart
- Remembering information filled in during the online ordering process
- Storing preferences for language, location, and searching
- Storing display setting, such as buffer size and screen resolution
- Locating misuse of website or services, such as multiple failed login attempts
- Maintaining website accessibility
- Storing login details
- Providing feedback
Analytical cookies help us collect information on website use, such as which pages are viewed most often and when users experience issues. We utilize analytical cookies to help us make changes to improve the structure, navigation, and content of the website and make it more user friendly. Analytical cookies are used in the following ways:
- Tracking the number of visits to various pages
- Tracking the time the average visitor spends on the website and individual pages
- The order in which visitors use the pages on the website
- Website optimization
To improve our website we may use software like Google Analytics to further analyze website use and statistics.
Google may only provide this data to third parties if Google is required to do so by law, or to the extent necessary for third parties processing this data on behalf of Google.
You can prevent collection of the data generated by the cookie and pertaining to use of the website (including your IP address) by Google and the processing of such data by Google by downloading and installing the following browser plug-in: http://tools.google.com/dlpage/gaoptout?hl=en-GB.
Advertising cookies allow us to try and provide advertisements and information that is relevant and of interest to each user. We do this by tracking which websites and pages you visit within Bag Riders and build a profile of interests. Based on the browsing profiles we modify the content shown for various groups of users. We may use these cookies in the following ways:
- Track which advertisements have already been shown to a particular user
- Track the number of clicks on any one advertisement
- Track orders based on advertisements
- Track information about browsing behavior to pass onto other websites
- Using third party services to show advertisements
- Displaying more relevant advertisements based on social media use
Any third parties that set cookies through our website may also use advertising cookies in a similar fashion, and may allow us to recognize other sites visited.
Social Media Cookies
Social media cookies allow content from our website, such as pictures and videos, to be shared and liked on social media directly through our website. Our website allows this type of functionality with Facebook, Instagram, YouTube, and Twitter. These social media platforms may collect personal information for their own purposes and we have no control over the data that they collect. For more information on each social media platform’s cookies policy please refer to their websites.
We only use functional cookies when you use our website to ensure the website is functioning properly. We allow you to set your preferences regarding analytical, advertising, and social media cookies with the Opt Out button on our homepage. To provide you with the best user experience we will store any preferences you set for your next visit.
How to Control Cookies
There are a number of ways in which you can control and/or delete cookies. Additional information regarding the ways to accomplish this on different browsers can be found at aboutcookies.org. Please keep in mind that deleting cookies may result in manually setting certain preferences each time you visit our website and reduce certain functionality.
Please send any questions or comments related to this policy to firstname.lastname@example.org.