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About Us

If you’re new to the world of air suspension, you might be hard pressed to believe that when Bag Riders started way back in 2009, bagged cars were an absolute rarity at car shows. When our founder and President Will Fisher sought to bag is MK4 Jetta in 2008, he found himself deep in forum threads trying to find helpful information with little success. After piecing together his air ride kit over many months waiting on orders from various websites and trips to the hardware store, he recognized the need for a “one stop shop” for everything air ride and hence, the idea for Bag Riders was born.

Will turned to some of his best friends to help build and run the core areas of the business. Will, Kevin, Alex and John all met one another as freshmen at Champlain College in Burlington, VT. Though Kevin and Will have known each other since childhood, it was the time these four spent together in the dorms that planted the roots of friendship that would continue to this day.

Our Values

Quality First

In the world of aftermarket automotive, quality is unfortunately quite often a point of scrutiny. Providing only the best quality parts is another way we achieve our mission. We take pride in the products we choose to sell on bagriders.com as well as when we choose to stand by our core values and forgo adding a product to our online store. We will not list a product for sale if it is not a part that we would install on our own personal vehicles.

Sharing our Knowledge

Firstly, we make our expert air suspension knowledge available to everyone. We hope that by doing so, any person interested in learning about air suspension can do so easily, with access to expert knowledge. When Bag Riders was founded in 2009, accurate and reliable air suspension knowledge was hard to come by. By making our expert knowledge easily available and accessible in as many mediums as we can, we will help both new and existing air suspension owners have a better air ride experience. We create and upload both educational and how-to videos to our YouTube channel, and share examples of what air suspension can do for a vehicle's function and aesthetics on our Instagram. On our website and online store bagriders.com, we share common questions and answers as well as bolstering the most accurate and complete technical information about air suspension products. Our live chat allows you to engage directly with one of our Air Ride Experts while shopping for products. And while technology is at our core, we equally value a good ol' fashioned conversation. That's why you can call us and speak to one of our Air Ride Experts who will be happy to chat with you.

Always be Learning

In order to share the best air suspension knowledge today and into the future, we will continue to educate and improve ourselves as the air suspension industry changes and evolves. We will improve our knowledge through hands-on use of the products we choose to sell, so that when you communicate with an Air Ride Expert at Bag Riders you can be assured knowing it is someone who is speaking from experience. We will educate ourselves on automotive and suspension technical principles so that our recommendations and problem solving are rooted in technical understanding. We will always learn from our customers and improve ourselves from their feedback.

Product Availability

Part of an outstanding air suspension experience is getting your parts, and getting them quickly. We get it, we're car people too. Because of this, we will maintain our own physical inventory of products and employ our own order fulfillment staff so that we can have as much control of the fulfillment chain as possible, and hold ourselves to the highest standards with that responsibility. We strive for a Same Day Shipping, 7 Days a Week on any In-Stock purchase*.

Be Passionate

Bag Riders is owned, operated and was founded by passionate enthusiasts who love air suspension and want to help others achieve the same enjoyment. We will never lose sight of this love for air suspension, cars, and our community in general. Wrenching on cars will always be part of our culture, and we will always have passion-fueled projects in the works or being dreamed of. We will always be a helpful and happy member of the automotive community.

Bag Riders, Est. 2009

2006

Did we just become best friends?

Will, John, Alex and Kevin all meet during their freshman year of college and live in the same dorm at local Champlain College. All having shared interests in cars and computers, a long lasting friendship is born.

2009

Becoming Bag Riders

After struggling to source parts for his own air suspension kit on his Mk4 Jetta, Will identifies an opportunity and launches the first rendition of bagriders.com, the first online store to offer complete air ride kits with easy vehicle-specific navigation.

2010

It's getting serious!

One year later, Will had grown recognition for the Bag Riders name and it was time to give the business the space it needed to grow. Bag Riders leases its first Warehouse/Office space which was a modest 1800sq/ft unit, though at the time it felt enormous!

2011

Custom Subaru GD Kit

Bag Riders develops a custom Subaru GD kit, piquing the interest of Air Lift Performance who went on to develop it as one of their first Performance applications

2012

Wireless air ride?!

Bag Riders introduces a Bluetooth-powered wireless switchbox, allowing users to control their air suspension from their iPhone or Android device. The product was developed by Bag Riders' own Kevin under his company Zaetech, which was later absorbed by Bag Riders.

2013

Launch of B2B

Recognizing that installers and other businesses deserve the same outstanding experience as retail shoppers, Bag Riders launches its B2B program to help other businesses and individuals grow in the air ride industry.

2013

First SEMA Appearance

Bag Riders partners with industry leaders such as Air Lift Performance, Rotiform, Liberty Walk, 3M, Status Racing and more and builds a heavily customized E92 335xi for display in Air Lift's Performance booth

2014

Warehouse Expansion

Bag Riders expands its warehouse and offices into the adjacent unit in its industrial complex, adding an additional 2000sq/ft of combined warehouse/office space. We also had some killer block parties here!

2015

Major Web Revamp

The first major revamp of bagriders.com and wholesale.bagriders.com is completed, which introduced thousands of new products, a better shopping experience, and B2B features that drive business growth by improving margins with volume.

2017

Office Space in the "Big City"

Bag Riders leases an office space in downtown Burlington for sales, marketing and web team members to operate out of so that the existing facility can be converted into solely warehousing and fulfillment operations.

2019

Hello, Colorado!

Bag Riders opens its first satellite office in Denver, CO. Sales and Product teams relocate to the Denver area.

2020

VT HQ Expansion

Bag Riders VT consolidates into a new construction with just over 20,000 sq/ft of of combined space. A dedicated R&D area is established in pursuit of pushing the air suspension industry forward, laying the foundation for achieving even bigger dreams.

2022

Super Low - Built to Drive Low

From years of personal experience and customer feedback, we recognized that air suspension was lacking in one specific and slightly ironic area: driving low. After years of development, we released our very own air suspension, aptly named "Super Low". We are proud to have created the very first air suspension designed specifically for achieving the lowest driving heights on air ride. Want to learn more? Check out our launch video below!